Creative, hard-working graphic designer who has solid understanding of art theory, digital technology and their effective application in the consumer environment. I have built strong design and production skills through years of industry experience. I am a team player, an exceptional problem-solver with strong organizational and analytical skills. I am detail-oriented, efficient, and able to set priorities, work well under pressure and tight deadlines.
EXPERIENCE
Art Production Coordinator Alpi International, Richmond, CA 3/2024–present
• Review and process a high volume of proofs for production.
• Edit and prepare artwork for one of three printing methods.
• Review and approve first-run samples of orders for quality assurance.
• Create proof templates for new products.
• Provide customer service, including handling phone calls, emails, and offering art production support.
• Generate virtual mockups within a 24-hour timeframe for customers.
• Coordinate with the in-house print shop and production team to ensure timely completion of orders.
• Assist in catalog production, product photography and image processing.
• Resolve technical issues in production to enhance efficiency and improve quality.
Graphic Designer Penny Black Inc., Berkeley, CA 5/2010–3/2024
• Administer the company’s e-commerce wholesale and retail websites, overseeing both design and database maintenance for these platforms as well as the firm’s official website.
• Set up and maintain the company’s social media channels, including Facebook, Twitter, Pinterest, Instagram, and the blog. Collaborate with marketing specialists to consistently promote new products and drive revenue growth for the company.
• Assisted the company in establishing an Amazon vendor account, managing product submissions, and boosting the company's annual revenue through Amazon by five digits.
• Develop and execute email campaigns targeting both wholesalers and individual customers. Take the lead in designing the majority of marketing and promotional collateral.
• Review artwork submissions from outsourced artists and manage digital production and packaging design for 11 product lines from inception to completion.
• Provide digital illustration and artwork revision services for the company. Design all printed and digital catalogs for the company.
• Conduct digital photography, photo touch-ups, and color correction for new products.
• Coordinate with a Chinese agent to expand the company's product reach in the Chinese market.
• Collaborate with outsourced IT technicians to maintain the company’s computer network, offering technical support as needed.
• Conduct training sessions for in-house coworkers and remote production artists.
• Redesigned the company’s website in 2023. Coordinated with a web developer and e-commerce service provider to establish a brand-new B2C e-commerce website for the company.
EDUCATION
Cal State East Bay, Master of Arts, Multimedia
South China University of Technology Guangzhou, China. Bachelor of Science, Polymer Science
SKILLS
Adobe Creative Suite, eCommerce Platforms, Email Campaign, Social Media Marketing, Bilingual, speak and write fluent Chinese.